Research

Selected Journal Publications

  1. Zheng X, Cao J, Hong Y, Yang S, Ren X. 2022. Differential Effects of Multi-dimensional Review Evaluations on Product Sales for Mainstream vs. Niche Products, MIS Quarterly, Forthcoming.

  2. Wang L, Huang N, Hong Y, Liu L, Guo X, Chen G. 2022. Voice-Based AI in Call Center Customer Service: A Natural Field Experiment, Production and Operations Management, Forthcoming.

  3. Sabzehzar A, Burtch G, Hong Y, Raghu TS. 2022. Putting Religious Bias in Context: How Offline and Online Contexts Shape Religious Bias in Online Pro-social Lending, MIS Quarterly, Forthcoming.

  4. Liang C, Hong Y, Chen PY, Shao BBM. 2022. The Screening Role of Design Parameters for Service Procurement Auctions in Online Service Outsourcing Platforms, Information Systems Research, Forthcoming. Download

  5. Zhao K, Lu Y, Hu Y, Hong Y. 2022. Direct and Indirect Spillovers from Content Providers’ Switching: Evidence from Online Livestreaming, Information Systems Research, Forthcoming. Download

  6. Huang N, Burtch G, He Y, Hong Y. 2022. Managing Congestion in a Matching Market via Demand Information Disclosure, Information Systems Research, Forthcoming. Download

  7. Liang C, Peng J, Hong Y, Gu B. 2022. The Hidden Costs and Benefits of Monitoring in the Gig Economy, Information Systems Research, Forthcoming. Download

  8. Burtch G, He Q, Hong Y, Lee D. 2022. How Do Peer Awards Motivate Creative Content? Experimental Evidence from Reddit, Management Science, 68(5):3488-3506. Download

  9. Li Z, Liang C, Hong Y, Zhang Z. 2022. How Do On-demand Ridesharing Services Affect Traffic Congestion? The Moderating Role of Urban Compactness, Production and Operations Management, 31(1):239-258. Download

  10. Hu Y, Hong Y. 2022. SHEDR: An End-to-End Neural Event Detection and Recommendation Framework for Hyperlocal News Using Social Media, INFORMS Journal on Computing, 34(2):790–806. Download

  11. Hong Y, Peng J, Burtch G, Huang N. 2021. Just DM Me (Politely): Direct Messaging, Politeness, and Hiring Outcomes in Online Labor Markets, Information Systems Research, 32(3):786-800. Download

  12. Burtch G, Hong Y, Kumar S. 2021. When Does Dispute Resolution Substitute for a Reputation System? Empirical Evidence from a Service Procurement Platform, Production and Operations Management, 30(6):1565-1582. Download

  13. Chen PY, Hitt LM, Hong Y, Wu SY. 2021. Measuring Product Type and Purchase Uncertainty with Online Product Ratings: A Theoretical Model and Empirical Application, Information Systems Research, 32(4):1470–1489. Download

  14. Hong Y, Shao BBM. 2021. On Factors that Moderate the Effect of Buyer-Supplier Experience on E-Procurement Platforms, Production and Operations Management, 30(4):1034-1051. Download

  15. Huang N, Burtch G, Hong Y, Pavlou PA. 2020. Unemployment and Worker Participation in the Gig Economy: Evidence from An Online Labor Market, Information Systems Research, 31(2):431-448. Download

  16. Huang N, Burtch G, Gu B, Hong Y, Liang C, Wang K, Fu D, Yang B. 2019. Motivating User-Generated Content with Performance Feedback: Evidence from Randomized Field Experiments, Management Science. 65(1):327-345. Download

  17. Kanat I, Hong Y, Raghu TS. 2018. Surviving in Global Online Labor Markets for IT Services: A Geo-economic Analysis, Information Systems Research. 29(4):893-909. Download

  18. Chen PY, Hong Y, Liu Y. 2018. Value of Multi-dimensional Rating Systems: Evidence from a Natural Experiment and Lab Experiments, Management Science. 64(10):4629-4647. Download

  19. Hong Y, Hu Y, Burtch G. 2018. Embeddedness, Pro-Sociality, and Social Influence: Evidence from Online Crowdfunding, MIS Quarterly. 42(4):1211-1224. Download

  20. Burtch G, Hong Y, Bapna R, Griskevicius V. 2018. Stimulating Online Reviews by Combining Financial Incentives and Social Norms, Management Science. 64(5):2065-2082.. Download

  21. Huang N, Hong Y, Burtch G. 2017. Social Network Integration and User Content Generation: Evidence from Natural Experiments, MIS Quarterly. 41(4):1035-1058 (Lead Article). Download

  22. Hong Y, Pavlou PA. 2017. On Buyer Selection of Service Providers in Online Outsourcing Platforms for IT Services, Information Systems Research. 28(3):547-562. Download

  23. Hong Y, Pavlou PA, Shi N, Wang K. 2017. On the Role of Fairness and Social Distance in Designing Effective Social Referral Systems, MIS Quarterly. 41(3):787-809. Download

  24. Hong Y, Wang CA, Pavlou PA. 2016. Comparing Open and Sealed Bid Auctions: Evidence from Online Labor Markets, Information Systems Research. 27(1):49-69. Download

  25. Hong Y, Pavlou PA. 2014. Product Fit Uncertainty in Online Markets: Nature, Effects, and Antecedents, Information Systems Research. 25(2):328-344. Download

  26. Dimoka A, Hong Y, Pavlou PA. 2012. On Product Uncertainty in Online Markets: Theory and Evidence, MIS Quarterly. 36(2):395-426. Download

Selected Working Papers

He Q, Hong Y, Raghu TS. 2022. The Effects of Machine-powered Platform Governance: An Empirical Study of Content Moderation

Liang C, Hong Y, Gu B. 2022. Can Monitoring Help Flatten the World? An Empirical Examination of Online Hiring

Liu Q, Du Q, Hong Y, Fan W. 2022. Idea Recommendation in Open Innovation Platforms: A Design Science Approach

Liang C, Hong Y, Gu B. 2022. Does Monitoring Lead to a ‘Warm’ Start in Online Platforms?

Hou J, Huang N, Burtch G, Hong Y, Chen P. 2022. Evaluating the Efficacy of Platform-Imposed Application Costs for Managing Congestion in Online Matching Markets

Zhao K, Hong Y, Ma T, Lu Y, Hu Y. 2022. Group Size, Content Moderators, and User Engagement in Online Synchronous Content Platforms

Li B, Xie Y, Shi W, Hong Y. 2022. Unpacking Firms’ Non-Market Responses to Data Breaches: Evidence from Cybersecurity Lobbying Activities

He Y, Xu X, Huang N, Hong Y, Liu D. 2020. Preserving User Privacy Through Ephemeral Sharing Design: A Large-Scale Randomized Field Experiment in the Online Dating Context

Wang L, Huang N, Hong Y, Lin L, Guo X, Chen G. 2020. When the Clock Strikes: Exploring On-the-hour Effects in Gamified Online Learning Systems